Smart Choice Life was created to serve the ever growing number of people who use the internet as a convenient and less intrusive way to shop for financial security.
Smart Choice Life offers a quick and easy way to compare quotes from most Canadian life Insurance companies which we represent. We are a full financial services company.
Gordon, the founder, is a certified Financial Planner with over thirty years experience. He has been helping families and small businesses since 1991. He is also a published financial author and wrote a weekly financial advice column in the Daily Gleaner newspaper for five years. Smart Choice Life represents over 20 reputable life insurers, banks and trust companies.
Gordon is also author of the book Money Smarts for Teens and Twenties, which you can find here: